As more customers than ever use search engines such as Google for purchase decisions – 89% according to one study – brokers are hearing more and more about SEO and how important it is in attracting new business. But what exactly is SEO, and how can...

On July 1, 2014, the first phase of Canada’s Anti-Spam Legislation (CASL) comes into effect. What can brokers do to ensure that their emails, social media posts and instant messages comply with the new rules? CASL is concerned in part with commercial...

74% of small business data theft is random, not targeted — the digital equivalent of leaving your car unlocked. There is a critical lack of basic data security protocols in the Canadian P&C insurance industry. As brokers adopt e-commerce strategies...

Catherine Smola, President & CEO | Canadian Underwriter insBlogs Nearly 70% of businesses experienced at least one hacking incident in the last year – an alarming though not unexpected statistic, given the ever-growing demand for remote database...

Catherine Smola, President & CEO | Canadian Underwriter insBlogs Our industry is in the curious position of selling a product that does not physically exist, and that is typically forgotten until either it’s needed or the bill arrives – or both...

Catherine Smola, President & CEO | Canadian Underwriter insBlogs Last year I posted a blog – CSIO and the Power of Collaboration – to reflect on the challenges and accomplishments of 2013. As many of you may recall, eDocs was a major success of our...

Catherine Smola , President & CEO | Canadian Underwriter insBlogs In early March, months of speculation regarding Google and its intentions for the North American insurance market came to an end – or at least changed into a lower gear, as the...