How do brokers stand out in a commoditized industry like insurance, where brands have converged on a few common themes? The answer lies where who we think we are meets who our customers think they are.
He loves marketing. Specifically, small business marketing. Marketing is like a competition. The scrappier the better. And marketing for insurance brokers is the ultimate competition. Mature market. Commoditized product. Unsought service. The key to marketing success? He believes every broker has a unique brand advantage. His passion is helping them find it.
Prior to founding Benevolent Marketing, Steve was the head of marketing at Policy Works Inc., where he helped build the Policy Works brand and double the recurring revenue in less than 5 years.
He knows what it takes to run a business. And build a brand.
Steve's Values
#1 Principles over rules
#2 Play long term games with long term peoples
#3 Challenge the status quo
#3.5 Eat chocolate
You can find Steve here:
LinkedIn: https://www.linkedin.com/in/stevepieroway/ and steve@benevolentmarketing.com