Online shopping boomed during the pandemic as lockdowns changed the way consumers interacted with businesses. Consumer behaviours have changed significantly and businesses need to keep up with emerging technologies and trends to compete in this new world. This session will focus on those key digital trends that brokers need to consider as we approach 2023 in order to stay ahead of the competition and remain relevant to consumers.
Charlene Ramdeo has over 13 years of extensive experience creating and optimizing digital strategies for various organizations across Canada. She has spent most of her career in the Financial Services sector working in digital lead roles at RBC, CIBC, Sentry Investments, and Citigroup. She spent several years working as a digital strategy consultant for Rogers, Deloitte, KPMG, and Canada Post. She is currently working as the VP of Innovation and Deployment within the Internal Audit department at Citigroup where she is leading the rollout strategy for new audit tools and solutions.
She spent 3 years at Aviva where she led the Digital Marketing Consultancy (DMC) team which focused on helping brokers optimize their online presence and lead acquisition strategies. During her time there she helped hundreds of brokers leverage data and technology to streamline their processes. She held the Women in Leadership Conference in 2019 and 2020 which was focused around inspiring, educating, and celebrating women within the insurance industry.