Often seen as a tool primarily used for job searching, LinkedIn has since evolved into a great professional networking and sales enablement tool. More and more brokerages are identifying LinkedIn as a platform to better engage their commercial customers and empower their frontline staff to network with clients and grow their personal brand. In this session we will go over:
• Why and how companies are building their presence on LinkedIn
• How to best optimize your LinkedIn profile
• How to build your network and engage your audience
• How to share posts and LinkedIn etiquette
• Different types of content you can share on your timeline
• How to prospect for customers
Digital Marketing Consultant at Aviva
Over the last 3 years , Melanie has supported Aviva Canada’s broker partners nationally through numerous digital consultations. Melanie brings forth expertise in lead conversion optimization and management, website user experience and technical infrastructure, search engine optimization and social media marketing. Previous to working at Aviva Canada she was a Senior Marketing Manager at Strategy Institute running the Digital Marketing for Financial Services portfolio.