According to a 2013 study from J.D. Power & Associates, “more than one-half of all insurance shoppers today use the web to scout their options, and many further seek to obtain quotes online.” An effective SEO strategy will help your brokerage get found faster online by these insurance shoppers.
"Increasing Your Online Presence" Webinar
Watch a recording of our webinar for features including tips & tricks on SEO, broker testimonials and live, open dialogue with industry peers. Show me the webinar!
Crash Course: What is SEO? (Part 1)
SEO is the process of ensuring that search engines such as Google give your website high priority, placing it near the top of the list of results when potential customers search for insurance. Watch this video to learn more.
CSIO White Paper: SEO Tips for Brokers
Featuring case studies of Canadian brokers, this white paper contains valuable information and actionable practices for building an effective search optimization strategy that will help your brokerage rise above the competition and get found when it counts.
Featured Broker Site for SEO - Navigators
“The top tactic for us from an SEO standpoint is continuously providing new and relevant content, and looking for ways to respond quickly to inquiries online through tools such as live chat. We also continue to use blogging as an important tool in growing our business activity. For example, we do at least one personal lines blog per week and each broker who authors a new blog post usually sees a bump in their sales that week.”
- Tim Currie, Vice President, Navigators Insurance Brokers
- Blog: SEO 101: Basics of Being Found Online
- Link: Check how you rank with your SEO
- Article: Get Your Brokerage Noticed with SEO
- Article: Help Searchers Find You: Grow Your Customer Base & Online Presence with SEO