Join us for a beginner-friendly session where we’ll cut through the buzzwords and clarify what Artificial Intelligence (AI) is. Nancy will explain the differences between AI, agents vs automation, and how AI can be applied across various business functions (not just marketing). Through practical use cases, Nancy will highlight how AI can add value in different areas of your organization. She'll also address common challenges businesses face in adopting AI and how to overcome these hurdles. By the end of the session, you'll have a better understanding of AI and a few next steps to get started on leveraging it in your business.
Nancy Kwan is a marketing and AI enablement consultant with over 17 years of experience in insurance marketing, customer experience management, and technology consulting. She has held leadership roles at Aviva, Sun Life, CAA Insurance, the Ontario Teachers Insurance Plan, the CPA Professional Liability Plan, and Bubblebox, a Salesforce Consulting Partner.
With a strong foundation in CRM, marketing technology, and automation, Nancy helps businesses enhance engagement and drive efficiency. She assists companies in developing a clear AI vision, defining AI governance and responsible use, enabling teams to leverage AI confidently, optimize workflows, improve decision-making, and deliver impactful customer experiences.